Your pipeline lives in your head
You’re the only one who knows where every deal stands. Leads slip, follow-ups get missed, and that knowledge is a liability.
Sound familiar?
You didn’t get into real estate to become the bottleneck.
You have the hustle. What you don’t have is a system — so every deal, every decision and every fire still runs through you.
Your team guesses every morning
Without daily direction, reps work on what feels comfortable — not what moves the needle.
Your numbers show up too late
You find out the month was off when the month is over. By then, the outcome is already locked in.
Your tools don’t talk
CRM here, spreadsheet there, texts on personal phones. Nothing connects, and nothing is documented.
Your knowledge walks out the door
When a rep leaves, their process leaves with them. No playbooks. You start over every time.
You work in it, not on it
The business can’t grow past you if it can’t run without you. That’s the ceiling.
The investors who win the next three years won’t outwork you. They’ll out-operate you.
Here’s how →Meet your AI Chief of Staff
Not a chatbot. An operator that never clocks out.
Other tools wait for you to ask. BOSS AI doesn’t wait. It reads your live pipeline, scoreboard, meetings and playbooks — then acts: it flags, drafts, coaches and briefs, so problems are handled before they ever reach your desk.
Briefs the team
Every rep gets a personal briefing: today’s targets, focus tasks and the next best action.
Coaches live deals
Reps get real-time guidance on objections, discovery and offers — in your company’s playbook.
Catches the leaks
Stalled deals, missed follow-ups, budget overruns and slipping KPIs get flagged and routed to an owner.
Wraps the day
End-of-day reports by department, so leadership knows what moved without asking.
Preps the meeting
Your Weekly Momentum Meeting is built before you sit down — scoreboard, blockers and drafted issues.
Live deal coaching
Seller is interested, but her husband needs to agree.
Common delay signal. Get both on Thursday’s call, lead with certainty and speed — not price. I’ve added the two-decision-maker script to your notes.
Ask it anything about your business
Where are we on dispo this week?
3 assignments open. One is blocked on title — I drafted a PDS issue and assigned it to Dispositions. The other two are on track to close by Friday.Sources: Deal Hub · Scoreboard
Put BOSS AI to work — free for 14 days
Your data stays yours. We never use one customer's data to generate outputs for another customer.
The operating system underneath
AI is only as good as the system it runs. Ours runs on BOSS.
An agent bolted onto a messy CRM just automates the mess. REI BOSS gives your AI — and your team — one proven framework for how the company runs.
Blueprint
Where you’re going. An AI-led Blueprint Interview turns your 10-year vision into a living Vision Deck.
Ownership
Who owns what. An Ownership Chart with one owner per seat and clean handoffs between departments.
Strategy
How you get there. Quarterly Goals with milestones, cascaded from the Blueprint into this week’s work.
Score
How you know. A Weekly Momentum Scoreboard per department — every number has a source and an owner.
Weekly Momentum Meeting runnerIssue Sprint · Problem → Discussion → SolutionAlignment TrackerAnnual Growth Summit
One platform, every department
Eight departments. One Deal Hub. Zero dropped batons.
Every department gets a purpose-built pipeline, daily dashboard and playbook. When a deal moves, the baton passes automatically — next owner notified, nothing re-keyed.
Acquisitions
Dispositions
Transaction Management
Renovations
Asset Management
Core departments
CoreCore
Visionary Operations
See everything. Run it like a machine.
Your Command Center, scoreboard, Momentum Meetings, rocks and SOPs, so you lead the company instead of babysitting it.
Explore department CoreAcquisitions
Speed to lead. Discovery. Offer.
Speed-to-lead timer, guided discovery scripts, comps and MAO, and an AI offer engine that knows when to escalate.
Explore department CoreDispositions
Match. Market. Close.
Exit strategy gate, buyer matching, deal launch control and buyer offers, all tracked from contract to assignment.
Explore department CoreTransaction Management
Contract to funded. No surprises.
Title, earnest money, inspection deadlines, closing attorney coordination and e-signed docs on one closing checklist.
Explore departmentSupporting departments
Renovations
On time. On budget.
Budget variance, draws and receipts by property, contractor management and site visit logs.
Explore departmentAsset Management
A portfolio that performs.
Rent rolls, maintenance dispatch, lease expirations, loans and maturity dates in one view.
Explore departmentMarketing
Fill the pipeline.
Cost per lead by channel, click-to-call, SMS tracking, mail and Facebook Prospecting, attributed to contracts.
Explore departmentFinance
Know your numbers.
Deal P&L, revenue against target and cash flow, with clean books enforced at every handoff.
Explore departmentDaily execution
Every rep. Every day. On target.
No more “what should I work on?” Every team member logs in to a dashboard that tells them exactly what winning looks like today — and keeps score.
- Daily targets and focus tasks by department
- Streaks, leaderboards and weekly challenges
- Guided scripts for every call type
- New hires onboarded by the AI, on your playbook
Good morning, Alex
12-day streakCalls36 / 60
Follow-ups16 / 20
Appointments2 / 5
The transformation
From Hustler to Operator to Owner.
Hustler
You are the system. Every deal, call and fire runs through you, and growth means more hours.
Operator
Seats are owned, scoreboards are live and the week runs on rhythm. Your team executes; you steer.
Owner
The company runs without you in every room — and your AI Chief of Staff tells you the three things that need you.
Built for investors, by operators
Not adapted for real estate. Built inside it.
REI BOSS was built by Ben Lovro, who has flipped hundreds of houses across the Southeast. It runs his own wholesaling and rental company, Cash Property Offers, every week — so every feature earns its place on real deals before it reaches yours.
How it works
Live this week. Running on its own in 30 days.
Set up your company
Invite your team, assign seats on the Ownership Chart and turn on the departments you run. Under 10 minutes.
Tell it what winning looks like
Complete the Blueprint Interview. BOSS AI proposes your scoreboards, Quarterly Goals and seat targets for you to approve.
Launch your team
Every rep gets pipelines, scripts, daily targets and AI coaching on day one.
Step back
Your AI Chief of Staff runs the back end. You run the Monday meeting — and the business runs the rest of the week.
Why REI BOSS
A CRM stores your deals. An operating system runs your company.
| Capability | REI BOSS | Investor CRM | Spreadsheets | Project tools |
|---|---|---|---|---|
| AI Chief of Staff that acts on its own | Yes | — | — | — |
| Business operating system built in | Yes | — | — | — |
| Pipelines for every department | Yes | Acquisitions only | Manual | Generic |
| Weekly meeting system & scoreboards | Yes | — | Manual | — |
| Guided scripts & live deal coaching | Yes | Scripts only | — | — |
| Buyer database & matching | Yes | Add-on | — | — |
| Priced per company, not per seat | Yes | — | — | — |
Pricing
Priced per company. Grow your team, not your bill.
Most CRMs tax every seat you add. REI BOSS charges by company size — so hiring your next rep never costs you more software.
Starter
1–5 team members
solo investors and small acquisition teams
$197/mo
- Full acquisitions pipeline
- Daily dashboards and targets
- Scoreboard and Quarterly Goals
- BOSS AI deal coaching
- 20 playbook templates
- Company chat and mobile app
Growth
6–15 team members
full wholesaling operations
$397/mo
Everything in Starter, plus:
- Full AI Chief of Staff, running 24/7
- All 8 department pipelines
- Dispositions and buyer database
- Renovations, contractors and closing calendar
- Asset management portfolio
- Full gamification layer
- 57 playbooks
Scale
16–50 team members
multiple markets
$797/mo
Everything in Growth, plus:
- White label and custom domain
- Advanced reporting suite
- API, webhooks and Zapier
- Priority support
- Quarterly strategy call
Want it installed for you? Add the 30-Day Launch Sequence — $297
Guided onboarding that installs BOSS in your company: Blueprint, Ownership Chart, scoreboards, first Quarterly Goals and your first Momentum Meetings.
Learn moreEvery plan starts with a 14-day free trial. No credit card required.
Questions, answered.
Most AI in software waits for you to type a question. BOSS AI works on its own: it watches your live data, notices what needs attention, and takes the next step — flagging a stalled deal, drafting an issue, briefing a rep — then tells you what it did.
Stop managing the chaos. Let BOSS run it.
Give your business an operating system — and an AI Chief of Staff that works the back end while you work on what only you can do.
No credit card · Set up in under 10 minutes · Works on phone, tablet and desktop