Finding deals
Choose a few lead sources, track what each produces and give every new lead an owner and a next action.
How to wholesale real estate
Run Your Wholesaling Business Like a Company
From first lead to assignment — with an owner at every step.
Wholesaling is a process: find motivated sellers, agree on a price that works, find the right buyer and close. Treat each step as a department with clear owners and weekly numbers, and the business stops depending on one person remembering everything.
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The process
Every deal moves through the same stages
Working sellers
Qualify motivation, walk the property and make an offer that solves the seller's problem. Keep every conversation on the record.
Disposition
Match the contract to buyers whose buy box fits, prepare the marketing and track interest until the assignment is signed.
Closing
Coordinate title, deposits and deadlines with one owner, so nothing stalls between contract and payday.
Scaling
Grow by adding seats, not chaos
Seats and ownership
Put acquisitions, dispositions and transactions on the Ownership Chart so each part of the process has one Seat Owner.
Weekly numbers
Review leads, appointments, contracts and closings on the Weekly Momentum Scoreboard and fix the stage that is slipping.
Repeatable scripts
Give every seat the same scripts and checklists so new team members follow the process from day one.
FAQ
Questions investors ask
How does wholesaling real estate work?
A wholesaler puts a property under contract with a seller, then assigns that contract or closes and resells to an end buyer. The profit is the difference between the contract price and what the buyer pays. Rules vary by state, so confirm requirements with a local attorney.
What are the main stages of a wholesale deal?
Lead generation, seller qualification, walking the property, the offer and contract, disposition to a buyer, and closing through title.
How do wholesalers scale?
By turning each stage into a seat with an owner, documented process and weekly number. The owner then reviews numbers instead of doing every step.
Turn your wholesaling hustle into a company
Give every stage an owner and every week a scoreboard.
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