Pick few
Three to seven company Rocks per quarter. Everything else stays on the list, not on the scoreboard.
Quarterly rocks
Quarterly Rocks That Turn Plans Into Results
Three to seven priorities. Ninety days. Visible progress.
REI BOSS makes Rocks the heartbeat of the quarter: choose few, make them measurable, review them every week on the scoreboard, and watch the quarter end with them finished.
No credit card required · Cancel anytime
How Rocks work
One quarter, a handful of priorities, one owner each
One owner
Every Rock belongs to one Seat Owner. Shared ownership is no ownership.
Check in weekly
Owners report progress every week in the Weekly Momentum Meeting — on track or off.
Done means done
A Rock is complete or it is not. There is no 80% done at the end of the quarter.
Rock criteria
A good Rock is SMART
Specific
Written so a stranger could tell whether it is done.
Measurable
A number or a clear completion state, not a feeling.
Achievable
Possible in ninety days with the team you actually have.
Relevant
Tied to the plan for the year, not a pet project.
Time-bound
Committed to the quarter, with milestones along the way.
Visibility
Company Rocks and individual Rocks, one view
Company Rocks
The few priorities the whole company commits to this quarter.
Individual Rocks
Each leader sets supporting Rocks for their own seat, so the company Rock actually moves.
Weekly Momentum Scoreboard
Rock progress lives on the same scoreboard as your numbers, reviewed every week — never hidden until the quarter ends.
FAQ
Questions investors ask
What are Rocks in business?
Rocks are the three to seven most important things a company commits to finishing in a quarter. The name comes from the big-rock jar: if you do the big things first, everything else fits around them. They are the company’s real priorities, not a wishlist.
How many Rocks should a company set each quarter?
Three to seven company Rocks, with each owner setting one or two of their own that support them. More than that and attention splits; the point is focus, not coverage.
How do you track Rock progress?
Week by week, on the scoreboard, in the weekly meeting. REI BOSS keeps Rock check-ins next to your weekly numbers, so an off-track Rock shows up in week four — not week thirteen.
Choose less. Finish more.
Set the quarter’s Rocks where the whole team can see and check in on them every week.
No credit card required · Cancel anytime