Multiple list criteria
Combine lists built on different criteria — for example ownership events, condition indicators or time-based situations — so one property can be seen from several angles.
List stacking real estate
Combine criteria, score motivation and work the list that deserves attention first.
List stacking combines several data sources into one view of the property — so a record that appears in multiple motivated lists gets your attention before a record that appears in only one.
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Building the stack
Combine lists built on different criteria — for example ownership events, condition indicators or time-based situations — so one property can be seen from several angles.
Define your scoring before you work the list. Score the overlap and the property fit, then let the number decide the order instead of whoever opens the list first.
Keep each list and its source connected to the lead record, with an owner and a next action, so priorities survive the week.
Merge duplicates so the same property is not worked twice by two people with different notes.
Prioritize the work
Give the highest-scoring records the first attention each day. Revisit the criteria as you learn which signals actually produce conversations and contracts.
Every record you touch gets an owner and a due date. A priority without an owner is only a suggestion.
Compare which lists and scores produced contracts, not just leads, and adjust the weighting in the Weekly Momentum Meeting.
FAQ
List stacking combines multiple property lists — for example pre-foreclosure, vacancy or tax-delinquency criteria — and identifies the properties that appear on several of them. The overlap is often a stronger signal of motivation than any single list.
Define your criteria in advance, score the overlap and property fit, and work the highest-priority records first. Revisit the criteria as you learn which signals actually produce conversations and contracts.
Lists and lead sources stay connected to each lead record, with an owner and a next action. Your team reviews priority work inside the departments and the Weekly Momentum Meeting.
Stack your criteria, score motivation and give every list an owner.
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