Source tracking
Record the source on every lead at intake and preserve it through the pipeline, so the attribution you review later is the attribution that was real.
Lead source tracking real estate
Know Which Marketing Actually Works
Cost per lead, cost per contract and the return on every channel.
Marketing decisions should come from attributed results, not from how memorable a channel felt. Record the source on every lead and keep costs attached to the campaign, so the review happens in numbers.
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The measures that matter
Judge channels on results
Cost per lead
Keep channel and campaign costs in the database and divide honestly. A partial cost record makes a channel look better than it is.
Cost per contract
Divide channel spend by the contracts it produced. It accounts for lead quality in a way cost per lead cannot.
ROI by channel
Compare realized returns and complete costs per channel over a defined period, and label projections as estimates.
Make attribution honest
Trust the data you collect
Ask and verify
Confirm the source at intake instead of guessing, and flag incomplete attribution for follow-up rather than assigning it silently.
Decide in the meeting
Review channel performance in the Weekly Momentum Meeting and assign the next budget or process change to an owner.
FAQ
Questions investors ask
Why does lead source tracking matter?
When every lead carries its source, you can compare channels on cost per lead, cost per contract and realized returns — and put the next budget where the evidence points.
What is cost per contract?
Cost per contract is the marketing spend for a channel divided by the number of contracts it produced. It is usually a better decision measure than cost per lead, because it accounts for lead quality.
How does REI BOSS track marketing results?
Sources, campaign costs and attributed outcomes stay in the database rather than in spreadsheets, so the numbers leadership reviews are the same numbers the team works from.
Put the budget where the evidence is
Keep sources, costs and outcomes connected on every lead.
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