Response time tracking
Review lead arrival and first recorded contact together. Define what counts as a response before comparing performance across sources or seats.
Speed to lead real estate
Speed to Lead That Actually Happens
A clear owner. A timely response. A follow-up that does not disappear.
A new seller inquiry is only useful when someone works it. Build a response and follow-up process your team can see, own and review instead of relying on whoever notices first.
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Response and cadence
Make the next contact a commitment
Follow-up cadence
Set the next action around the seller’s timeline. Give each follow-up an owner and a due date, then review overdue work daily.
Drip sequences
Plan a sequence of helpful touches instead of repeating the same pitch. Any scheduled delivery belongs in your outbound system and must respect consent and opt-outs.
Follow-up accountability
Assign the work to a seat and make missed commitments visible. A shared pipeline keeps follow-up from depending on one person’s memory.
Daily execution
Keep the process human
Prioritize the new inquiry
Review fresh leads alongside today’s commitments so a new response does not get buried beneath older work.
Prepare the next message
Use the last conversation to prepare a relevant draft. A person reviews it and sends from the outbound system.
Review the pattern
Use response and follow-up numbers in the Weekly Momentum Meeting to identify where ownership or capacity needs attention.
FAQ
Questions investors ask
What does speed to lead mean in real estate?
Speed to lead is the elapsed time between a new inquiry and your team’s first response. Define whether you measure an attempted call, a reply or a connected conversation so the number is consistent.
How often should investors follow up with sellers?
Match follow-up to the seller’s stated timeline, preferences and consent. Agree on a next contact when possible, record it and stop outreach when a seller opts out. There is no single cadence that fits every lead.
Does REI BOSS automatically send drip messages?
Outreach in REI BOSS is draft-only. A person reviews and sends from the outbound system; any automated delivery sequence must be configured and governed there.
Make follow-up owned, not hoped for
Turn each inquiry and next contact into visible work with a clear owner.
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