Source performance
Summarizes leads, appointments and deals by source.
AI marketing manager real estate
Know which sources pay — and which don't.
Marketing budgets leak into sources that do not produce. AI analysis reviews source performance and cost per lead, and recommends where to shift spend.
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What the agent does
Summarizes leads, appointments and deals by source.
Highlights sources whose cost per lead is rising.
Suggests where to shift budget based on results.
Prepares a marketing summary for the Weekly Momentum Meeting.
Human in the loop
Budget decisions and campaign changes stay with your marketing owner.
Any outreach the agent prepares is a draft. A person reviews it and sends it from the outbound system.
The agent works from your live records, seats and Weekly Momentum Scoreboard, under the same access rules as your team.
FAQ
From the costs and lead sources recorded in REI BOSS. The analysis is only as complete as the data entered.
No. It prepares, summarizes and flags. Proposed changes need a person to confirm, and outreach is sent by a person. Check current features for what each role supports today.
Put an AI teammate in the seat — with your team in charge.
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